SIGMA Data Insights Rebranding

SIGMA Marketing Now SIGMA Data Insights

We are excited to announce that we are in the midst of completing a rebranding effort in response to our evolving focus and corporate vision. At the heart of this rebranding is a change of our company name to SIGMA Data Insights. This name change is strategic and emphasizes the capabilities of our team, what […]

Series: Building Great Dashboards Part 4: Dashboards Are Like Plants, They Need Tending

Part 4: Dashboards are Like Plants, They Need Tending

Building Great Dashboards Series Part 4: Dashboards are Like Plants, They Need Tending This is the fourth, and final, part of our series on building great dashboards. If you have not read the earlier posts you can find them here: Part 1: Gathering Requirements Part 2: Creating a Mock-Up Part 3: Solicit Feedback While Building […]

Series: Building Great Dashboards Part 3: Solicit Feedback While Building

Part 3: Solicit Feedback While Building a Dashboard

Building Great Dashboards Series Part 3: Solicit Feedback While Building a Dashboard This is part three of our four-part series on building great dashboards.  If you have not read Part 1: Gathering Dashboard Requirements or Part 2: Creating a Dashboard Mock-Up, you may want to go back and read them. In our previous blog post, we explained the […]

What Do You Wish You Could Go See At The Henry Ford?

What do you wish you could go see at The Henry Ford?

What do you wish you could go see at The Henry Ford? As we think about the new normal for our day to day operations at SIGMA, we are also forced to reflect on what we miss about a time before COVID-19 significantly changed our working environment. What is one of the things we miss […]

Banking: 5 Key Steps For Your Data Journey

Banking: 5 Key Steps For Your Data Journey

Download 5 Key Steps For Your Data Journey

Bynder Certified Service Partner

SIGMA Marketing Insights Announces Bynder Partnership

SIGMA Marketing Insights Announces Bynder Partnership Rochester, NY: SIGMA Marketing Insights (SIGMA) announced that it has joined Bynder as a Certified Service Partner. Bynder, the global leader in digital asset management (DAM), works hand-in-hand with partners like SIGMA to grow their clients’ businesses through DAM implementation, custom integration and managed support services. Marketers are producing more […]

Series: Building Great Dashboards Part 2: Creating a Dashboard Mock Up

Part 2: Creating a Dashboard Mock-Up

Building Great Dashboards Series Part 2: Creating a Dashboard Mock-up This is part two of our four-part series on building great dashboards.  If you have not read Part 1: Gathering Dashboard Requirements, you may want to go back and start there. In our previous blog post, we described how to have a productive requirements gathering meeting, […]

Our Reflection + Education

Our Reflection + Education

With the current environment of social unrest in our community and throughout the U.S., SIGMA announced that we as a company would be observing Juneteenth, the nationally celebrated commemoration of the ending of slavery in the United States. We felt that it was important to give our team members an opportunity to support each other […]

Series: Building Great Dashboards Part 1: Gathering Dashboard Requirements

Part 1: Gathering Dashboard Requirements

Building Great Dashboards Series Part 1: Gathering Dashboard Requirements Self-service dashboards have been growing in popularity for many years, but the truth is, for many teams, stakeholders still rely heavily on having a Data Analyst to walk them through the process and come up with thought-provoking questions to ask.  When teams were working in the […]

A Message From Our CEO

A Message From Our CEO

SIGMA as a company will be observing Juneteenth, the nationally celebrated commemoration of the ending of slavery in the United States. We feel it is important to give our team members an opportunity to support each other and our community during this profound time. This Friday, June 19th, we are encouraging our team to take the […]