Stefan Willimann, our passionate CEO, shares his thoughts on the culture at SIGMA: I recently came across the following quote on LinkedIn, and it really resonated with me. “The definition of failure is defined this way. When your life is over, the person you are meets the person you could have been.” Does […]
About Stefan Willimann
This author has yet to write their bio.Meanwhile lets just say that we are proud Stefan Willimann contributed a whooping 9 entries.
Entries by Stefan Willimann
When organizations begin to standardize marketing measurements across their sales channels, business units and media, they will better track Brand Equity, Market Share, Marketing ROI, and Product and Customer Profitability. Here are 9 metrics every marketing organization can be measuring: Multichannel marketers are tracking the costs to generate traffic to their sites from all possible […]
Want to learn more about the end benefit we deliver to our clients? For years, we’ve described what we do as a means to improve the marketing ROI for our clients. As our clients juggle new channels, new technology and new media, we realize that their relationships with their customers and prospects have to be […]
Sales and marketing team alignment is more important than ever! Our partner Hubspot reports that companies that get marketing and sales working together not only generate 208% more revenue from their marketing efforts – but they see 36% higher customer retention and 38% higher sales win rates.
If you and your team are spending time trying to wrangle all your various data feeds to find a way to create opportunities for your organization — there is a way to streamline your efforts. You don’t need to find a home for, and a way to use all your data — just the “smart data”.
Customer Insights have the greatest value to marketers when they can be activated through marketing and sales efforts that move the sales needle in the right direction. “Smart customer data” has emerged as a powerful strategic asset.
Smart marketers have the luxury (and challenge!) of using more technologies and measurement tools than ever before, allowing us to project results and profitability, and look at customer and prospect behavior from different angles. While this should allow optimization like never before, campaigns are still often run “one-off,” with no more testing or optimization than […]
Virtually everything we do produces more data, and it’s a fact that marketers who can capitalize on that data are the winners in their respective industries. Data Equity (the value of your company’s data) has begun to pop up as an asset on corporate balance sheets, and it’s imperative for you to be armed with […]
Scanning the headlines of the advertising and marketing trade press, it’s obvious that the marketing services industry is adept at keeping up with and pushing new trends in media, channel integration, and new marketing technologies. From conversations we have with many of our clients and agency partners it seems that many agencies struggle with what […]