SIGMA Marketing Insights Announces Bynder Partnership Rochester, NY: SIGMA Marketing Insights (SIGMA) announced that it has joined Bynder as a Certified Service Partner. Bynder, the global leader in digital asset management (DAM), works hand-in-hand with partners like SIGMA to grow their clients’ businesses through DAM implementation, custom integration and managed support services. Marketers are producing more […]
Building Great Dashboards Series Part 2: Creating a Dashboard Mock-up This is part two of our four-part series on building great dashboards. If you have not read Part 1: Gathering Dashboard Requirements, you may want to go back and start there. In our previous blog post, we described how to have a productive requirements gathering meeting, […]
With the current environment of social unrest in our community and throughout the U.S., SIGMA announced that we as a company would be observing Juneteenth, the nationally celebrated commemoration of the ending of slavery in the United States. We felt that it was important to give our team members an opportunity to support each other […]
Building Great Dashboards Series Part 1: Gathering Dashboard Requirements Self-service dashboards have been growing in popularity for many years, but the truth is, for many teams, stakeholders still rely heavily on having a Data Analyst to walk them through the process and come up with thought-provoking questions to ask. When teams were working in the […]
SIGMA as a company will be observing Juneteenth, the nationally celebrated commemoration of the ending of slavery in the United States. We feel it is important to give our team members an opportunity to support each other and our community during this profound time. This Friday, June 19th, we are encouraging our team to take the […]
Attribution and multi-touch attribution have become a top priority for many marketers today. Determining how to achieve multi-touch attribution can be a complicated journey and it will take some real work to get to the final destination, but there will be wins along the way. Here we will provide you with our process and a […]
In the uncertain times that have become our daily lives, it is more important now than ever to be smart about how best to communicate with your customers. Using Customer Insights effectively can provide a great value to marketers when activated through marketing and sales efforts to get the sales needle moving in the right […]
With the constantly changing environment, many companies and organizations are hesitant to make big business decisions like starting a new project or committing funds to a new platform or service. This is your opportunity to provide meaningful and timely information to your customers and demonstrate your commitment to their organization by giving without expectation. Rather […]
We are providing this Insight as a framework for you to use as you consider the impact digital privacy laws have on your business goals. We present you with several facts and crucial actions you need to take as you confront data privacy challenges.
A Guide to Data Privacy in the Era of GDPR, Part IV
Our three previous blogs have delivered you to the shore of a new world – one where consumers can see and control what happens to their digital presence, and where companies are expected to actively protect, serve, and empower them. You’re on the cusp of compliance: you’ve built the necessary policies and processes, and have cultivated a compliance-positive culture within your organization. Stepping onto that shore is stepping into the future, and the future is where true compliance lies.