SIGMA Data Insights Multi-Touch Attribution Blog

Getting Started With Multi-Touch Attribution

Attribution and multi-touch attribution have become a top priority for many marketers today. Determining how to achieve multi-touch attribution can be a complicated journey and it will take some real work to get to the final destination, but there will be wins along the way.  Here we will provide you with our process and a […]

Data-Driven Marketing

Make Informed Business Decisions with Data-Driven Marketing

In the uncertain times that have become our daily lives, it is more important now than ever to be smart about how best to communicate with your customers. Using Customer Insights effectively can provide a great value to marketers when activated through marketing and sales efforts to get the sales needle moving in the right […]

Providing Meaningful and Timely Information for B2B in Our Current Environment

With the constantly changing environment, many companies and organizations are hesitant to make big business decisions like starting a new project or committing funds to a new platform or service. This is your opportunity to provide meaningful and timely information to your customers and demonstrate your commitment to their organization by giving without expectation. Rather […]

SIGMA Insight: Personal Data Privacy in the Age of GDPR

We are providing this Insight as a framework for you to use as you consider the impact digital privacy laws have on your business goals. We present you with several facts and crucial actions you need to take as you confront data privacy challenges.

Compliance: The Final Frontier

A Guide to Data Privacy in the Era of GDPR, Part IV

Our three previous blogs have delivered you to the shore of a new world – one where consumers can see and control what happens to their digital presence, and where companies are expected to actively protect, serve, and empower them. You’re on the cusp of compliance: you’ve built the necessary policies and processes, and have cultivated a compliance-positive culture within your organization. Stepping onto that shore is stepping into the future, and the future is where true compliance lies.

Putting it All Together

A Guide to Data Privacy in the Era of GDPR, Part III

In our first two installments of this blog series, we introduced the GDPR and CCPA, and helped you look inward at your organization to understand your company’s data protection practices. The grand plan, of course, is to move you from general awareness to restructuring your organization so it can thrive in the new era of digital data protection. With this blog, you’ll know where to start.

Knowledge is Power

A Guide to Data Privacy in the Era of GDPR, Part II

When last we left you, you were staring into the jungle of data protection laws known as the GDPR and CCPA. The question at hand was where to begin.Charting a path through unknown territory, especially with these laws’ high stakes, seems like a daunting task. By reading this far, you’ve developed a sense of what’s ahead, and understand that making these changes is not going to be a quick weekend effort.

Welcome to the Jungle

A Guide to Data Privacy in the Era of GDPR, Part I

In 2018, the European Union enacted a regulation on the protection of personal data, and the free movement of such data, entitled the General Data Protection Regulation, or GDPR. It stands out as the most comprehensive and optimistic attempt to protect consumer data in the digital age.

Respect the email: The power of email click-through rates and member renewals

Note: this is the third in a series of three blogs exploring member renewals for museums and nonprofits. You can read Part 1 and Part 2 on our Insights Blog. We all know it: our members are our most invested and passionate audiences. They care about our mission, they know our exhibits and they love […]

Museum member renewal rates and visitation: get them in before they expire!

Note: this is the second in a series of three blogs exploring member renewals for museums and nonprofits. The first one explored the relationship between donations and renewals. Follow us on Facebook, Instagram, or Twitter for notifications when the last one comes out. Earlier this week, we kicked off a mini-series exploring some key variables […]