Introducing a new e-Book from SIGMA

Successful Analytics

SIGMA’s Data Fundamentals
for every B2B Marketer

For most B2B companies today, the sales channel has become increasingly complex. At SIGMA, we’ve spent 30 years helping B2B companies turn their data into a powerful tool. Get started on your data journey to improve your sales and marketing outcomes.

“Successful Analytics” gives insight on how to properly conduct B2B Marketing efforts with data measurement. The eBook explains how certain data metrics are critical to properly measure campaigns and effect future efforts.

Specifically it focuses on these topics:
Measurement Techniques for the B2B Marketer
A description of Pareto’s Law or the Long Tail theory
A Customer-centric approach to B2B Marketing



Successful Analytics

for FREE today.

Click the button below to download the Successful Analytics e-book from SIGMA Marketing Insights for free.