We are excited to announce that we are in the midst of completing a rebranding effort in response to our evolving focus and corporate vision. At the heart of this rebranding is a change of our company name to SIGMA Data Insights. This name change is strategic and emphasizes the capabilities of our team, what […]
With the current environment of social unrest in our community and throughout the U.S., SIGMA announced that we as a company would be observing Juneteenth, the nationally celebrated commemoration of the ending of slavery in the United States. We felt that it was important to give our team members an opportunity to support each other […]
SIGMA as a company will be observing Juneteenth, the nationally celebrated commemoration of the ending of slavery in the United States. We feel it is important to give our team members an opportunity to support each other and our community during this profound time. This Friday, June 19th, we are encouraging our team to take the […]
Attribution and multi-touch attribution have become a top priority for many marketers today. Determining how to achieve multi-touch attribution can be a complicated journey and it will take some real work to get to the final destination, but there will be wins along the way. Here we will provide you with our process and a […]
In the uncertain times that have become our daily lives, it is more important now than ever to be smart about how best to communicate with your customers. Using Customer Insights effectively can provide a great value to marketers when activated through marketing and sales efforts to get the sales needle moving in the right […]
With the constantly changing environment, many companies and organizations are hesitant to make big business decisions like starting a new project or committing funds to a new platform or service. This is your opportunity to provide meaningful and timely information to your customers and demonstrate your commitment to their organization by giving without expectation. Rather […]
Note: this is the third in a series of three blogs exploring member renewals for museums and nonprofits. You can read Part 1 and Part 2 on our Insights Blog. We all know it: our members are our most invested and passionate audiences. They care about our mission, they know our exhibits and they love […]
Note: this is the second in a series of three blogs exploring member renewals for museums and nonprofits. The first one explored the relationship between donations and renewals. Follow us on Facebook, Instagram, or Twitter for notifications when the last one comes out. Earlier this week, we kicked off a mini-series exploring some key variables […]
Note: this is the first in a series of three blogs exploring member renewals for museums and nonprofits. Follow us on Facebook, Instagram, or Twitter for notifications when the other two come out. For the past 8 years, we have had the honor to work with a history museum in the Midwest with great audience […]
SIGMA Account Manager, Teddy Malone, sat down with Stefan Willimann to hear his reflections on 2018 and hopes for 2019. Let’s talk about 2018. Where did we come from? Where are we going? 2018 was a strategic year, one in which we really started to integrate an important value into our culture — empowerment. Empowerment […]