Entries by Mallory Tabolt

What do you wish you could go see at The Henry Ford?

What do you wish you could go see at The Henry Ford? As we think about the new normal for our day to day operations at SIGMA, we are also forced to reflect on what we miss about a time before COVID-19 significantly changed our working environment. What is one of the things we miss […]

SIGMA Marketing Insights Announces Bynder Partnership

SIGMA Marketing Insights Announces Bynder Partnership Rochester, NY: SIGMA Marketing Insights (SIGMA) announced that it has joined Bynder as a Certified Service Partner. Bynder, the global leader in digital asset management (DAM), works hand-in-hand with partners like SIGMA to grow their clients’ businesses through DAM implementation, custom integration and managed support services. Marketers are producing more […]

NAMA Post-Show

Last week, SIGMA team members Ruth Altpeter, Director of Account Services and Mallory Tabolt, Senior Account Manager attended the National Agri-Marketing Association (NAMA) Conference in Kansas City, MO. The NAMA conference is an opportunity for agri-marketing professionals to network and attend learning sessions highlighting new ideas and strategies specific to the agricultural industry. This year’s […]

Commodity Classic Recap

Earlier this month, SIGMA team members Gregg Sullivan, COO and Mallory Tabolt, Senior Account Manager traveled to Orlando, FL for Commodity Classic 2019. Commodity Classic is the largest farm-focused trade show in the U.S. and hosts thousands of visitors seeking new technology, equipment and the opportunity to meet with vendors and partners. Over the three […]

5 Ways Data Can Help Guide Your Digital Marketing

As digital marketers, we are always striving for higher open and click-through rates and increased page views, but often rely on instinct and guess-and-check methods to reach our goals, instead of making decisions based on results. That’s where data comes in. Using data to guide your digital marketing strategy can take it from its likely […]

B2B Data 101: Our Approach to Data

Often we are asked: what makes SIGMA’s data solutions different than others’ services and platforms? Simply put, we provide the best way to display and visualize unique metrics that inform important decisions at your company. Our approach to data sets the stage for everything we do! The way people currently talk about data can make […]