Introducing a new e-Book from SIGMA

B2B Marketing & Sales Technology

For most B2B companies today, the sales channel has become increasingly complex. At SIGMA, we’ve spent 30 years helping B2B companies turn their data into a powerful tool. Get started on your data journey to improve your sales and marketing outcomes.

“B2B Marketing and Sales Technology” gives insight on the tools that will have the greatest impact for B2B organizations. The eBook explains how new technology purchases can be made in a smart and methodical way.

Specifically it focuses on these topics:
A guide to Smart Business purchases of Marketing and Sales Technology

A method to investigate your current Marketing and Sales Data Technology