B2B Data 101: Our Approach to Data
Often we are asked: what makes SIGMA’s data solutions different than others’ services and platforms? Simply put, we provide the best way to display and visualize unique metrics that inform important decisions at your company. Our approach to data sets the stage for everything we do!
The way people currently talk about data can make it seem like a difficult topic to grasp. From clean data and dirty data, to smart data, big data and partner data, as well as geographic, demographic, or firmographic data. What do all these data phrases have in common? They’re not too difficult to understand, if you have the right data partner.
Our Data Process
Your company continues to collect data from your clients and prospects, yet this data is most likely “dirty” — incomplete or overloaded with duplicates and inconsistencies. At SIGMA, we use multiple methods to “clean” your data, including ensuring each record is complete and not re-entered somewhere else. Once your data has been through the cleaning process, we enrich it further by adding third-party data sources like geographic data or partner data and statistical model scores for prioritizations that boost your data to “smart” status.
Before sharing the data with you, our top data scientists run a variety of analyses to present insights that inform and transform. These insights are more actionable than relying on a CRM or other marketing automation tools alone, and effectively point your sales team to the right clients, showing your company how to grow or alert you to clients that may be leaving. With decades of experience, our data scientists pore over your data looking for insights, opportunities, and solutions to your most-pressing problems. We demonstrate these insights via dashboards, which are fully accessible through your mobile device.
A Continuing Data Strategy
Most companies stop there, but at SIGMA we realize the untapped potential of unmeasured client and prospect data. We strategize with you to understand ways to mine future data insights from new data sources because the more clean and enriched data you collect, the more in-depth our insights become.
SIGMA’s data approach is varied and flexible, always ensuring quality data gets back to you in the form of useful insights to drive your business decisions. We will always work with you to maximize your data resources and transform your business.
For a deeper analysis of this topic, we encourage you to check out the eBook “B2B Data 101” here, or subscribe to our blog for more interesting posts related to data.