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“Successful Analytics” gives information on analytics that can maximize marketing ROI at your company. The eBook explains how underlying assumptions are critical to any data analysis, including best measurement strategies. Specifically it focuses on these three topics:

  • Successful Analytics and Measurement for the B2B Marketer
  • Pareto’s Law or the Long Tail Theory: Getting Marketing Measurement Right
  • A Customer-Centric Approach to B2B Marketing Campaign Measurement