Melissa Beedham

Senior Account Manager

Education: B.S. in Education/History State University of New York at Fredonia | M.S.L. Strategic Leadership from Roberts Wesleyan College

Hometown: Rochester, NY

Joined SIGMA: August 2016

It’s funny how your life can be transpired from having a love for teaching and history and end up in the marketing and database/analytic arena. Working and being a part of the agency world has been a big part of my life and everything that I have learned was through hands-on experience. It was the data and analytics side of marketing that sparked my interest and led me to where I am today.

I always say you are never too old to learn and continue to grow. In May of 2019 I graduated from Roberts Wesleyan with my Masters in Strategic Leadership. This came while continuing to work full time and traveling for our clients, all while keeping a household running with my husband, two daughters and a puppy (at that time).

To have a love for data and the story it tells for our clients is and has always been the most intriguing and fulfilling part of my career. Teamwork is what makes it all happen and it has been such an interesting and incredible journey through the years.

Passionate About:
My family
Always growing and to never stop learning
Star Wars and anything Disney related

Two Truths and a Lie: 

  1. I’m in an NFL Fantasy League with my husband.
  2. My daughters danced in Disney World.
  3. I still haven’t seen Episode IX – The Rise of Skywalker.