Education: B.S. in Business Administration from Nazareth College of Rochester | M.B.A. Rochester Institute of Technology (RIT)
Hometown: Lowville, NY or “North Country” between the foothills of the Adirondack Mountains and the Tug Hill Plateau.
Joined SIGMA: October 2016
I started my career on the client-side working with internal cross-functional teams and agencies to develop and implement content, digital and print, in addition to coordinating trade shows. After transitioning to the agency-side at SIGMA, I took on account focused roles that provided me the opportunity to work directly with clients to manage day-to-day activities as well as conceptualize and implement strategy for marketing and communications planning.
I love working with clients to develop a strategy to address their specific business goals – whether it be incorporating actionable data insights, martech integrations or multi-channel solutions that drive business growth.