Highly Targeted Prospects for New Product Marketing

Client Success: SIGMA team helped our agricultural sciences client to identify a highly targeted prospect list for new product marketing based on real client data. The result was an estimated 40% return on investment.

Self-service dashboards have been growing in popularity for many years, but the truth is, for many teams, stakeholders still rely heavily on having a Data Analyst to walk them through the process and come up with thought-provoking questions to ask. When teams were working in the same office environment, this may have worked reasonably well, but in our current situation and the majority of teams working remotely because of social distancing, it is harder to support.

With that in mind, our Data Insights Group has crafted our Building Great Dashboards eBook to guide teams through the process.