Introducing a new e-Book from SIGMA

B2B Data 101

SIGMA’s Data Fundamentals
for every B2B Marketer

For most B2B companies today, the sales channel has become increasingly complex. At SIGMA, we’ve spent 30 years helping B2B companies turn their data into a powerful tool. Get started on your data journey to improve your sales and marketing outcomes.

“B2B Data 101” gives insight on the data that will have the greatest impact for B2B organizations. The eBook explains how data is critical to account based sales and marketing, with steps to integrate data driven approaches with your sales team.

Specifically it focuses on these topics:
A review of SIGMA’s data fundamentals
A description of our data collection, enrichment and protection process
A summary on integration of Marketing and Sales team through data analytics
A protocol to ensure full customer engagement